Fat loss
Levi
20 wksAll right to elite
Likes a drink, likes a party, packed social life. We kept all of it and still got him elite.
01 · The problem
Most men never get lean.
Not because they're lazy. Most of the lads we speak to are working hard. They're just working hard on the wrong things.
Too many plans
A new diet every month and none of them stuck with long enough to work.
Too hard, too fast
Crash diets and daily cardio. Burnt out in three weeks and back to square one.
Life gets in the way
Work, kids, weekends, travel. A plan that ignores your life won't survive it.
Hidden calories
Eating "well" but no idea what's actually going in. The numbers never add up.
Coasting in the gym
Same weights, same sessions, every week. No progression, no change.
No one checking
No plan built for you and no one holding you to it when it gets hard.
You're not stuck. You just haven't had the right plan.
02 · What you get
Everything. Built for you.
No templates and no cookie-cutter plans. Every plan is built for you, and every client is coached 1:1.
01
Training
A programme built around your strengths, your weaknesses and the gym you actually train in. 45 to 60 minutes, done properly.
02
Nutrition
Calories and macros set for exactly where you are, with a meal plan full of food you enjoy. Still eat out, still live.
03
Health supplementation
Supplements chosen around your goal and your health, so your body has what it needs to perform and recover.
04
Phase timeline
A full timeline mapped against your goals, so we always know what we're aiming for and when.
05
Accountability
24/7 WhatsApp, a weekly video check-in, and a daily tracker so nothing slips.
06
The app
Every programme in one place, a 120+ exercise video library and a full education library.
03 · The method
Three phases. One plan.
Nobody gets these results by guessing. Every client gets a full phase timeline mapped to his goals, so we always know what we're aiming for and when.
0112 to 16 weeks
Initial Fat Loss
We see what we're working with, build the habits and prove we can hit the goals we set.
- Body fat down to 10 to 15%
- Getting stronger every week
- Consistent training and meal timings
- Still eating out once or twice a week
It's only been a couple of weeks but everything is already working together.
0220 to 30 weeks
Improvement
We build the physique where it needs it most, from a lean starting point, so every bit of food and training goes further.
- Huge focus on progressive overload
- Fat gain capped around 0.5kg a week
- Food becomes fuel for performance
- New levels of intensity
My muscles are filling out again and my fat is melting off.
0312 to 16 weeks
Shape of Your Life
We bring it all together. Strip back to 10%, keep every bit of new muscle, and learn how to hold it.
- Down to 10% body fat
- All new muscle kept
- Reverse out of the deficit
- Maintain it year round
People keep saying I look like a completely different person.
04 · Real men
Busy lives. Real results.
Fat loss
Manik
12 wksBest shape of his life
Eating well, training, nothing to show for it. Once we got specific, 12 weeks changed everything.
US military
Joshua
−14kgIn 12 weeks
His weight was holding his career back. He passed every test with flying colours.
C-suite, father of 3
Clay
−14kgShowing up for his family
Highest stress job there is, three kids at home. We built it around all of it.
05 · Testimonials
Straight from the group chat.
Word for word, exactly as the lads sent them.
“Best decision I ever made joining the team.”
“Relentless progress each week.”
“Wish I started with you earlier.”
“I eat clean, I don't drink, my wife has told me she's so proud of my dedication and commitment, this has truly changed my life.”
“Had you as my coach for over four years and never once thought of leaving.”
“The best coaching experience and setup I've ever seen.”
“The support from a mental side is unparalleled. It's made a massive difference to my approach to life.”
“Every detail has been calculated perfectly.”
“Mental what a little accountability, routine and consistency does for the mind.”
“I feel absolutely on top of the world and so confident now.”
“Nothing mate. Always good at responding quick and explaining what needs done.”
“It's mad to see how being in better shape affects your mental health.”
06 · Is this you?
This isn't for everyone.
This is for you if
- You're ready to give it 100% and follow the plan
- You'll be honest with us about what's going well and what isn't
- You want to build discipline, not just lose weight
- You're willing to say no to what got you here
It's not for you if
- You know the problem but won't do anything about it
- You want your hand held or the work done for you
- You're not open to learning, or to being wrong
- You're full of excuses before you've even started
07 · Book your call
Pick a time. Let's talk.
A free 30 minute call to walk through your goals and your struggles, and see if we're a good fit to work together.
What happens on the call
- Where you are nowWe look at where you're at right now. Your training, your food, your sleep, your week, and what's gone wrong before.
- Where you want to beWe look at the body you want, and what getting there would change for you.
- How we get you thereIf we're a fit, we map out exactly how we'd do it. The training, the food, the timeline.
No hard sell. If it's not right for you, we'll tell you.
08 · Questions
Before you book.
Do I need to live in the gym?
No. Sessions run 45 to 60 minutes and the plan is built around your week. If you don't mess about on your phone, that's plenty.
Can I still drink, eat out and have a social life?
Yes. Levi likes a drink and a party and lost 18kg in 20 weeks. We plan around your life, we don't cancel it.
Is this online?
Yes. Everything runs through the app and WhatsApp, with a weekly video check-in, so it works wherever you are.
Who will I actually work with?
Our team. You're coached 1:1, with a plan built around you and a coach who knows exactly what you're doing and why.
What does it cost?
Every plan is built around the person, so we go through it on the call once we know where you're at and what you need.
Stop guessing. Start now.
Over 1,500 men have done it. The only difference between them and you is that they booked the call.